Privacy policy
1) Introduction and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how your personal data is handled when you use our website. Personal data is all data that can be used to identify you personally.
1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is David Wagner, Wagner Performance, Birkenweg 8, 38855 Wernigerode, Germany, Tel.: +4915153651068, Email: info@wagner-performance.com. The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
2) Data collection when visiting our website
2.1 When you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
The website you visited
Date and time of access
Amount of data sent in bytes
Source/reference from which you accessed the site
Browser used
Operating system used
IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.
3) Hosting & Content Delivery Network
3.1 Amazon Web Services
We use the system of the following provider to host our website and display the page content: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA
All data collected on our website is processed on the provider's servers.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
3.2 Shopify
We use the system of the following provider to host our website and display the site content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify").
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.
All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.
3.3 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) (f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
4) Cookies
To make visiting our website more attractive and enable the use of certain functions, we use cookies, i.e., small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"); others remain on your device for a longer period and enable the saving of page settings (so-called "persistent cookies"). In the latter case, you can find out the storage period in the overview of your web browser's cookie settings.
If individual cookies we use also process personal data, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the execution of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.
You can set your browser so that you are informed about the use of cookies and can decide individually whether to accept them or to exclude them for specific cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contacting Us
5.1 WhatsApp Business
You have the option of contacting us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "business version" of WhatsApp.
If you contact us via WhatsApp regarding a specific transaction (for example, an order placed), we will save and use the mobile phone number you use for WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) (b) GDPR to process and respond to your request. Based on the same legal basis, we may ask you via WhatsApp to provide additional data (order number, customer number, address or email address) in order to be able to assign your request to a specific process.
If you use our WhatsApp contact for general inquiries (e.g., regarding our range of services, availability, or our website), we will save and use the mobile phone number you use for WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in the efficient and timely provision of the requested information.
Your data will always be used solely to respond to your inquiry via WhatsApp. It will not be shared with third parties.
Please note that WhatsApp Business receives access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp Business account, we use a mobile device whose address book only stores the WhatsApp contact details of users who have contacted us via WhatsApp.
This ensures that every person whose WhatsApp contact details are stored in our address book has consented to the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 (1) (a) GDPR by accepting the WhatsApp Terms of Use upon first use of the app on their device. The transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.
For the purpose and scope of data collection and the further processing and use of the data by WhatsApp, as well as your related rights and settings options for protecting your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy
We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.
As part of the above-mentioned processing, data may be transferred to Meta Platforms Inc. servers in the USA.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
5.2 When you contact us (e.g., via contact form or email), personal data will be processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is related to a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.
6) Data processing when opening a customer account
In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.
Your customer account can be deleted at any time by sending a message to the above-mentioned address of the controller. After your customer account has been deleted, your data will be deleted provided that all contracts concluded through it have been fully processed, there are no statutory retention periods that prevent this, and we have no legitimate interest in continuing to store it.
7) Use of customer data for direct marketing
Subscribing to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send our newsletter, which ensures that you only receive the newsletter after you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can track any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our newsletter mailing list unless you have expressly consented to further use of your data or we reserve the right to use your data in a manner permitted by law, about which we will inform you in this statement.
8) Data processing for order processing
8.1 Transmission of image files for order processing via email
On our website, we offer customers the opportunity to request the personalization of products by sending image files via email. The submitted image motif will be used as a template for personalizing the selected product.
The customer can send us one or more image files from the memory of the device used via the email address provided on the website. We then collect, store, and use the files transmitted in this way exclusively for the production of the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. No further transfer will take place. If the transmitted files or digital motifs contain personal data (in particular images of identifiable persons), all processing operations described above will be carried out exclusively for the purpose of processing your online order in accordance with Art. 6 (1) (b) GDPR.
After the order has been finally processed, the transmitted image files will be automatically and completely deleted.
8.2 Transmission of image files for order processing via the messaging function
If the customer has the option of requesting product personalization by sending image files via the messaging function, the submitted image motif will be used as a template for personalizing the selected product.
Using the messaging function, the customer can send us one or more image files from the memory of the device used. We then collect, store, and use the files transmitted in this way exclusively for the production of the personalized product in accordance with the respective description of our services.
If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. No further transfer will take place. If the transmitted files or digital motifs contain personal data (in particular images of identifiable persons), all processing operations described above will be carried out exclusively for the purpose of processing your online order in accordance with Art. 6 (1) (b) GDPR.
After the order has been processed, the transmitted image files will be automatically and completely deleted.
8.3 Transmission of image files for order processing via upload function
On our website, we offer customers the option of requesting the personalization of products by submitting image files via an upload function. The submitted image motif will be used as a template for personalizing the selected product.
Using the upload form on the website, the customer can transmit one or more image files from the memory of the device used directly to us via automated, encrypted data transfer. We then collect, store, and use the transmitted files exclusively for the production of the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. No further transmission will take place. If the transmitted files or digital motifs contain personal data (in particular images of identifiable persons), all processing operations described above will be carried out exclusively for the purpose of processing your online order in accordance with Art. 6 (1) (b) GDPR.
After the order has been completed, the transmitted image files will be automatically and completely deleted.
8.4 To the extent necessary for contract processing for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.
If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact details you provided when placing your order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6 (1) (c) GDPR. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
8.5 Transfer of personal data to shipping service providers
- DHL
We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This data will only be transferred to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or the delivery notification is not possible.
Your consent can be revoked at any time with future effect by notifying the above-mentioned controller or the provider.
8.6 Use of payment service providers (payment services)
- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing will be carried out via the "Apple Pay" function of your iOS, watchOS, or macOS device by charging a payment card stored with "Apple Pay." Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. To authorize a payment, you will therefore need to enter a code previously specified by you and verify it using the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before transmitting the data to the payment service provider of the payment card stored in Apple Pay to process the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.
If personal data is processed during the described transfers, the processing is carried out solely for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made using Safari on your Mac, the Mac and the authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and uncheck "Allow payments on Mac."
Further information on data protection with Apple Pay can be found at the following website address: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the "Google Pay" payment method provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing will be carried out via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and equipped with NFC functionality by charging a payment card stored with Google Pay or a payment system verified there (e.g., PayPal). To authorize a payment via Google Pay of more than €25, you must first unlock your mobile device using the verification method configured (e.g., facial recognition, password, fingerprint, or pattern).
For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a unique transaction number, which is used to verify the payment. This transaction number does not contain any information about the actual payment details of your payment method stored in Google Pay, but is created and transmitted as a one-time numerical token. For all transactions via Google Pay, Google acts solely as an intermediary to process the payment process. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.
If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Google reserves the right to collect, store, and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time, and amount of the transaction, the merchant's location and description, a description of the purchased goods or services provided by the merchant, photos you included with the transaction, the name and email address of the seller and buyer, or the sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) (f) GDPR based on the legitimate interest in proper accounting, the verification of transaction data, and the optimization and maintenance of the functionality of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.
The Google Pay terms of use can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
If you select a payment method from the provider that requires you to pay in advance (e.g., credit card payment), the payment details you provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method that requires the provider to pay in advance (e.g., purchase on account, installment purchase, or direct debit), you will also be asked to provide certain personal information (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.
In order to protect our legitimate interest in determining our customers' solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider will check, based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, and payment experience), whether the payment option you have selected can be granted with regard to payment and/or default risks.
In addition to provider-internal criteria in accordance with Art. 6 (1) (f) GDPR, identity and credit information from the following credit agencies may also be used to make decisions during the application review:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). To the extent that score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- PayPal
This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from the provider that requires you to pay in advance, the payment details you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method that requires us to pay in advance, you will also be asked to provide certain personal information (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.
In such cases, in order to protect our legitimate interest in determining your ability to pay, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider will check, based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), whether the payment option you have selected can be granted with regard to payment and/or default risks.
The credit report may contain probability values (so-called score values). To the extent that score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.
You can object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
The credit report may contain probability values (so-called score values). - Shopify Payments
One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
If you select a payment method from the provider that requires you to pay in advance (e.g., credit card payment), the payment details you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
9) Web analysis services
9.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies. These cookies are stored on your device as small text blocks and collect certain information. This information also includes your IP address, which is, however, truncated by Google to prevent it from being directly linked to a person.
The information is transmitted to Google servers and processed there. Transmission to Google LLC, based in the USA, is also possible.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The truncated IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected during the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information regarding Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, and at https://policies.google.com/technologies/partner-sites
Demographic Features
Google Analytics 4 uses the special "demographic features" feature to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google can analyze your usage behavior across devices and create database models, including those for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you would like to stop cross-device analysis, you can deactivate the "Personalized Advertising" feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in with this account on various devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
9.2 Google Tag Manager
This website uses "Google Tag Manager," a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and calibrating, controlling, and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store or read information on user devices. Nor does the service perform any independent data analyses. However, when you access a page, Google Tag Manager transmits your IP address to Google and may store it there. Transmission to Google LLC servers in the USA is also possible.
This processing will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your right of withdrawal, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de
10) Retargeting/Remarketing and Conversion Tracking
10.1 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google Account and using information from your Google Account to personalize ads you view on the web. If you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transferred to Google LLC's servers in the USA.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
10.2 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, both Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
When using Google Ads, personal data may also be transferred to Google LLC's servers in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the use of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
In order to target users whose data we have received as part of business or business-like relationships with even more targeted advertising, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and telephone numbers) electronically to Google. Google does not receive access to the clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.
Customer data will only be transferred to Google if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke this consent at any time with future effect. Further information on Google's data protection measures regarding the Customer Match feature can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
10.3 Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
For the use of Universal Event Tracking, a tag is stored on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website trackable and sends the information collected to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals, such as purchases or leads, in order to tailor the targeting and content of our offerings to better suit users' interests. The tags are never used to personally identify users.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
11) Site Functionalities
11.1 Instagram Plugins
Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
These plugins enable direct interaction with content on the social network.
In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using the so-called “2-click” or “Shariff” solution.
This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the provider's servers.
Only when you activate the plugins and thus consent to the data transfer in accordance with Art. 6 (1) (a) GDPR, does your browser establish a direct connection to the provider's servers. In this case, regardless of whether you log in to an existing user profile, a certain amount of information about the device you use (including your IP address), your browser, and your page browsing history will be transmitted to the provider and further processed there if necessary.
If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, revoking your consent has no effect on the data that has already been transferred to the provider.
Data may also be transferred to: Meta Platforms Inc., USA
We have concluded a data processing agreement with this provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
11.2 Google reCAPTCHA
On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transferred to: Google LLC, USA. For the visual design of the CAPTCHA window, the provider uses "Google Fonts," i.e., fonts downloaded from the Internet by Google. No further information other than that mentioned above, which is already transferred to Google via the ReCAPTCHA functionality, is processed in this case.
The service checks whether an input was made by a natural person or abusively through machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits this data to the provider's servers for evaluation. Cookies, i.e., small text files stored in the browser of the device, may be used for this purpose.
If the processing described above is based on cookies, these will only be set if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual responsibility on the Internet and preventing misuse and spam in accordance with Art. 6 (1) (f) GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
11.3 Google Customer Reviews (formerly Google Certified Retailer Program)
We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program allows us to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to participate in an email survey from Google.
If you give your consent in accordance with Art. 6 (1) (a) GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. The rating you submit will then be summarized with our other reviews and displayed in our Google Customer Reviews logo and on our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. Using Google Customer Reviews may also result in the transfer of personal data to Google LLC's servers in the USA.
You can revoke your consent at any time by sending a message to the data controller or to Google.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
12) Tools and Other
12.1 - Billbee
For accounting purposes, we use the cloud-based accounting software service of the following provider: Billbee GmbH, Arolser Str. 10, 34477 Twistetal, Germany.
The provider processes incoming and outgoing invoices, as well as, if applicable, our company's bank transactions, in order to automatically record invoices, match them to transactions, and create financial accounting in a semi-automated process.
If personal data is also processed in this process, the processing is based on our legitimate interest in the efficient organization and documentation of our business transactions in accordance with Art. 6 (1) (f) GDPR.
- Lexware Office
For accounting purposes, we use the cloud-based accounting software service of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany.
The provider processes incoming and outgoing invoices, as well as, if applicable, our company's bank transactions, in order to automatically record invoices, match them to transactions, and create financial accounting in a semi-automated process.
If personal data is also processed in this process, the processing is based on our legitimate interest in the efficient organization and documentation of our business transactions in accordance with Art. 6 (1) (f) GDPR.
- sevDesk
For accounting purposes, we use the cloud-based accounting software service of the following provider: sevDesk GmbH, Hauptstraße 115, 77652 Offenburg, Germany.
The provider processes incoming and outgoing invoices, as well as, if applicable, our company's bank transactions, in order to automatically record invoices, match them to transactions, and create financial accounting in a semi-automated process.
If personal data is also processed in this process, the processing is based on our legitimate interest in the efficient organization and documentation of our business transactions in accordance with Art. 6 (1) (f) GDPR.
12.2 Cookie Consent Tool
This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies requiring consent and cookie-based applications. The "Cookie Consent Tool" is displayed to users when they visit the page in the form of an interactive user interface, where they can give consent for specific cookies and/or cookie-based applications by checking the appropriate boxes. Using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by checking the appropriate boxes. This ensures that such cookies are only placed on the user's device if consent has been granted.
The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.
A further legal basis for processing is Art. 6 (1) (c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user's consent.
Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.
12.3 Judge.me
To verify and publish customer reviews, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom.
If you submit a review on our website, your first and last name, email address, order date and number, as well as your name and international references (GTIN/ISDNF) will be collected, transmitted to the provider, and evaluated there to determine the legitimacy of a customer review for a specific order. This processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in ensuring the authenticity of customer reviews by ensuring transaction-relatedness and preventing review misuse. After the review review and approval have been completed, the data will be deleted by the provider.
When data is transferred to the provider's location, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.
13) Rights of the Data Subject
13.1 Applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data. Reference is made to the legal basis listed for the respective conditions for exercising these rights:
Right to information pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.
13.2 RIGHT OF OBJECTION
IF, AS PART OF A BALANCE OF INTERESTS, WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA IN QUESTION. However, we reserve the right to further process your data if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.
If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.
IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
14) Duration of storage of personal data
The duration of storage of personal data is determined by the respective legal basis, the purpose of the processing, and – where applicable – also by the respective statutory retention period (e.g., retention periods under commercial and tax law).
When personal data is processed on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, the data in question will be stored until you revoke your consent.
If statutory retention periods exist for data processed within the framework of legal or quasi-legal obligations based on Art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods have expired, provided it is no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it.
When processing personal data on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection under Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.
When processing personal data for direct marketing purposes on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection under Art. 21 (2) GDPR.
Unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.